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Retailers: Don't Track Me, Bro

This is going to be BIG.

I was on the team that did a leveraged buyout of AMF, the bowling alley company--so I''ve looked at lots of plans to upgrade in venue customer marketing. I don''t freak out about being tracked, but I''m not every customer. I just think there''s going to be a very severe customer backlash against this.

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Out of the Crisis #14: Robert Rhinehart on the Corona Initiative, accelerating basic research, and finding a cure faster

Startup Lessons Learned

That's why the Corona Initiative is a Public Benefit Corporation--a for-profit company dedicated to the public good that aims to fund its research with its revenues. You really want to see how your company treats its employees, treats its customers, treats the environment, taking a longer-term view." Can you just explain that a bit?