article thumbnail

Focus on awareness and metrics are keys to success

Up and Running

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. The customers can come later once it is finished.

Metrics 68
article thumbnail

How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

What if your company is concerned that emerging customer pressure and local laws will make disposable razors difficult, if not impossible, to sell in the U.S. If so, will customers be interested in the new ideas and able to incorporate those products into their daily routines? in ten years? Now you may be facing several kinds of risk.

Lean 165
article thumbnail

50+ Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

When I returned to Nigeria from Germany looking to create a dedicated (online) hotel booking agency for Nigerians, I wanted my company to communicate in the simplest terms possible what our value proposition was. We are committed to delivering affordable and convenient bookings to our customers anywhere in Nigeria.

Naming 48