Deal Structure Demand Engineer Lead Generation 
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway.
David Teten
MAY 20, 2013
It gives us instant credibility, high visibility in the search engines, and significant traffic, even apart from the value of the services we have built on top of it.”. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to.
David Teten
MAY 20, 2013
It gives us instant credibility, high visibility in the search engines, and significant traffic, even apart from the value of the services we have built on top of it.”. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to.
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