Deal Structure Demand Lead Generation Product 
David Teten
MAY 20, 2013
In the end, Plated was able to use the domain to prove out its minimal viable product for a nominal amount of cash, raise capital, and purchase the domain in full. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to.
David Teten
MAY 20, 2013
In the end, Plated was able to use the domain to prove out its minimal viable product for a nominal amount of cash, raise capital, and purchase the domain in full. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to.
Cracking the Code
OCTOBER 10, 2008
Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand.
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