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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. So what is it? When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results. Sadly all that yields very little. Then that traffic goes away.

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