Demand IP Software Engineering Vertical 
blog.expensify.com
APRIL 24, 2012
there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. PS I’m not one of those 90%, but.NET is one obvious choice for writing client software – especially since MonoMac became viable. It’s like arguing against vertical software.
ConversionXL
SEPTEMBER 10, 2021
Market share: You may already be a category leader, and growth requires you to expand into new verticals. Building or buying software that doesn’t align with your business goals or meaningfully help you stand out can be wasteful. Software requirements and consumer demands shift fast. Business requirements trump features.
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