article thumbnail

The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

Lead Generation Tool: SEMrush’s site audit widget allows you to add their code to your website. Plus, see CPC cost versus demand for each industry. So if you have a client operating out of the St. Louis area, all of the data BrightLocal provides will be related to that geographical area.

SEO 75
article thumbnail

Why It Is Essential to Put Strategy Before Tactics

Duct Tape Marketing

The way people buy today has changed so dramatically that we have to understand that it’s our job not to corral or create demand but to be around and organize the behavior that the buyer actually wants to participate in. They are a local tree service in the St. The greatest source of lead generation is a happy customer.