Remove Demand Remove Operations Remove PPC Remove Vertical
article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

I mean, eventually you can, but it it's kind of like SEO versus PPC, right? But look, recruiting's a life, but of any program, the way a lot of people have operated their program is inbound only, right? There's a lot more demand than supply right now. Like that happens in this channel every day. There isn't a lot of that stuff.

article thumbnail

7 Account-Based Marketing Examples and Lessons

ConversionXL

For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays. If the account matches your personas (whether that’s based on company size, operational processes, or expected deal size), then you can justify cost-intensive ABM approaches (like personalized gifts).

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. VC Cafe: What part of AfterDownload’s operation is browser plugin monetization? VC Cafe: And how often do you update the PPC rates?

article thumbnail

Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. VC Cafe: What part of AfterDownload’s operation is browser plugin monetization? VC Cafe: And how often do you update the PPC rates?

article thumbnail

Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. VC Cafe: What part of AfterDownload’s operation is browser plugin monetization? VC Cafe: And how often do you update the PPC rates?