Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back
View from Seed
MARCH 3, 2015
Some startups are in stealth mode and maybe branding and beautiful design is important. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. EM: My rule of thumb is to look at the length of the sales cycle.
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