View from Seed

MARCH 3, 2015

Some startups are in stealth mode and maybe branding and beautiful design is important. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. So that’s one way to focus: goals.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Steve Blank

OCTOBER 17, 2017

We used these tools to keep pace with the Soviet threats and eventually used silicon, semiconductors and stealth to create an offset strategy to leapfrog their military. Great demos are shown and there are lots of coffee cups and posters, but if you look at the deliverables for the mission over a period of years the result is disappointing.

Community 218

Community Silicon Valley Technical Review Incubator 218

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better.

Oakland 327

Oakland Incubator Lean Metrics 327