Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget
The Next Web
MARCH 3, 2014
Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. Russia, with its 145M population has been providing 21 percent of our downloads ever since, and it is our second largest market after the US to date.
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