Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Whether it’s a bug, system flaw, or design mistake, it’s your duty to apologize to customers who’ve experienced it. What should you apologize for? Not everyone agrees.
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