People Comparison Shop, Stupid
ConversionXL
NOVEMBER 9, 2012
Make sure the on-site SEO rocks, and you should be good to go. Matt Winslow, co-founder of Dodo competitor Beacon Cases in Raleigh, N.C., Approach those pages like landing pages for a specific customer persona (comparison shopper). Apples to apples or apples to oranges? There are 2 schools of thought.
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