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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

AUGUST 5, 2013

While so many landing page optimization efforts go toward better structure , copy , design or call to action - it’s often the missing scent that’s the culprit. Same girl, same design, same call to action look, same copy. Ad design (or email design etc) needs to match landing page design. They match!

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Help Detained USA Citizen In Abu Dhabi

Gregg Fraley, Author of Jack's Notebook

OCTOBER 31, 2014

Upon discovery of the situation on October 30th, members of the creativity community launched a web-based petition, asking the Department of State of the USA, American Citizen Services Unit, to use every tool of diplomacy to secure the release of Dr. Black. Black’s family, and the Embassy has taken preliminary steps to advocate for Dr. Black.

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