Social Trends Podcast: We Are Storytellers Weaving Stories With Customers
Brandanew
AUGUST 14, 2016
I was very curious to know what made Shikha create a new Indian brand, instead of carrying forward with what was working and just exporting to the global brands as a supplier and partner? The market was developing based upon the lowest common denominator, it was selling to the masses, and numbers meant everything.
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