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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

I’m a very big proponent of the “lean startup movement&# as espoused by Steve Blank & Eric Ries. In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product.

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Telling the 800-lb Gorilla to Shove it up his Ass

A Smart Bear: Startups and Marketing for Geeks

It always goes like this: I'm just a two-person operation with no budget. What if a huge company with a hundred software developers and a million dollars in marketing budget decides to copy my idea? It can actually be an advantage to have a big player in your market, especially if they enter your market after you're established.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. Similar results apply in product management, design, testing, and even operations.

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Leading Edge or Bleeding Edge: The Make or Break Difference

Up and Running

Most successful business plans entail launching a new product, service, or distribution outlet that attacks existing market competitors on what military planners would term an exposed flank. For example, Wendy’s did not start out attacking the fast food burger market by trying to out do McDonald’s with inexpensive, quick to deliver burgers.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

But I have a special sympathy for the "product manager" in a startup that is bringing a new product to a new market, and doing their work in large batches. I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. Nice write-up. Expo SF (May.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. Imagine you are crossing the street.