Remove Differentiation Remove Direct Marketing Remove Green Remove Vertical
article thumbnail

The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. For us, this was the color green and our SellStrong bands.

article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,