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So You Want to Start a Cannabis Business: Advice for the Absolute Beginner

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Over half of the United States already have legalized cannabis in some form—that’s 29 states plus the District of Columbia. It’s recommended to hire an experienced attorney to aid you in navigating this process to make sure your business is legit. Funding and differentiating your service or brand will definitely help.

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Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

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But you can also start to differentiate yourself from your competition as you work your way down from TAM to SAM. The way that you differentiate them is by calling one your primary target market, you might have a secondary target market, and sometimes a tertiary. You want some more specificity for a number of reasons. Peter: Right.