Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Stealth does not mean constipated, paranoid and totally untrusting of others.

Early Stage 380

Early Stage Stealth Marketing Startup 380

mashable.com

JUNE 11, 2013

simply arent crucial to success or failure, and for an early stage startup that means they were wastes of time — you could have done 10x more with that same amount of time and resources." — Jonathan Wegener , Founder, Timehop and ExitStrategy. Others can help provide feedback on your differentiation or competition.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69