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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand tracking is how you measure if those efforts are paying off. Brand loyalty.

Metrics 157
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. July 15, 2009 11:18 PM markmontgomery said.

Lean 168
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Four myths about the Lean Startup

Startup Lessons Learned

Lean Startups waste less money, because they use a disciplined approach to testing new products and ideas. Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. Myth: The Lean Startup methodology is only for Web 2.0/internet/consumer

Lean 167
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Lessons Learned: Three freemium strategies

Startup Lessons Learned

These are companies that generate revenue by offering a free product with an upsell or premium version. What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. Is it that they act as free advertising for our premium product?

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Good enough never is (or is it?)

Startup Lessons Learned

One of the sayings I hear from talented managers in product development is, “good enough never is.&# This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation. It’s inspirational, always calling the team to try harder and do better.

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Lessons Learned: You buy virtual goods

Startup Lessons Learned

The same is true of brand-name products in almost every category (and it can be measured ). Beyond their brand, I want to argue that every product contains both tangible and intangible sources of value, and that everything you buy has at least some "virtual goods" component.