Differentiation Hockey Stick Revenue Silicon Valley 
Steve Blank
NOVEMBER 8, 2010
And the board, being enamored with Silicon Valley technology, first mover advantage and concerned about the huge price gap between a VCR and TiVo, agreed. This results in a much slower adoption curve – the classic hockey stick. New Market Revenue Curve. Are you faster and better? Are you cheaper?
Steve Blank
SEPTEMBER 10, 2009
Most startups following the Product Development Model never achieve their revenue plan and burn through a ton of cash not knowing what hit them. The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Why does Market Type matter?
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