Remove Differentiation Remove IP Remove PR Remove Syndication
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Time is the Enemy of All Deals

Both Sides of the Table

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. We ended up agreeing a term sheet for $16.5 million at a $15 million pre-money valuation.