Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Transactional. But algorithms haven’t always kept pace.
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