Differentiation Lead Generation Sales Cycle Software 
ConversionXL
MAY 27, 2022
The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle.
Duct Tape Marketing
SEPTEMBER 5, 2014
We work with a lot of technology re-sellers/dealers/vars and they sell complex and expensive software, which performs critical functions for mid sized and smaller large businesses. A new customer purchase, with software and services, easily runs into the six-figures. This is a not a quick turnover process. And what is it today?
ConversionXL
MAY 27, 2022
More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.
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