Differentiation Retention SMS Stock 
ConversionXL
SEPTEMBER 1, 2020
When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. Customer retention rate. Not many are doing it. RFM distribution. Product return.
The Next Web
SEPTEMBER 24, 2013
Kik Chat had been a bit of a complicated service, offering both free SMS when a user’s phone was offline, and free Internet-based messages when they were online. The relaunched app dropped the SMS element, and focused entirely on Web-based messages using usernames not phone numbers. It was a hit. “It After raising a $19.5 Over the 4.5
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