Differentiation SMS Stock Viral 
Cracking the Code
JANUARY 10, 2007
Apparently not if you trust the stock market. To make it successful, Apple will need to upgrade the quality of its content and start differentiating mobile and home video content. Popular Media: the key to viral marketing. Aside from the sleek design, the iPhone has an amazing user interface. Software 2.0: ► 2006. (7).
Both Sides of the Table
JULY 10, 2011
Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. This turns out to be one of the real differentiators for Twitter. In the industry they call this the “viral coefficient.”.
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