article thumbnail

9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Additional elements like that dilute the central CTA. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Attention and desire speak to the heart. Clarity addresses the mind.

article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? We’re considering doing SEO and PPC as well as cold calling to generate leads. Warning: Typos, run-on sentences, and crappy formatting.