Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric
Occam's Razor
AUGUST 28, 2006
usually this number is really “high” (YMMV) and we are embarrassed to put it in front of senior management. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).
98 
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