Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric
Occam's Razor
AUGUST 28, 2006
(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). That should give you some range to think about. This can be great source of actionable insights.
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