Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
was selected due to its ranking for evergreen queries, such as “things to do in Canada.” in Ireland—despite being behind a paywall. If you try to replicate that with a crawler, such as Screaming Frog, you’ll get a 403 Forbidden response code because Screaming Frog only spoofs Googlebot. The travel section on Independent.ie
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