Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
in Ireland—despite being behind a paywall. They also give publishers direct marketing potential with push notifications and newsletter subscriptions, all while secreting users away in a walled garden. The travel section on Independent.ie was selected due to its ranking for evergreen queries, such as “things to do in Canada.”
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