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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. Sure, there are many other events, including eTail and Internet Retailer. Let me pause here and explain my own background a bit because I think it will help make my points more clear. in honor of my mother.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!).

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,