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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Smart phones make it easy for customers to manage dozens of these accounts.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. Here’s what their direct mailer said-. Increase options and redemptions. Are you a marketer who wants to know more about texting? Read Messaging is the New Conversation for Marketing for starters.