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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Why is it that when I just visited news.yahoo.com, the ad says "New Rule in Texas!", The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Don't you love happy customers and big revenues? Why is it that when I visit www.3m.com

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When Jargon Converts (and When It’s Just Cheesy)

ConversionXL

Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle”. Direct marketers know that the words you use do matter. You’ve heard it before: clarity trumps persuasion. What does it mean? Not really, right? BMW and Lexus, of course.

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