Remove Distribution Remove Green Remove SEM Remove Venture Capital
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Google was clear that they WOULD NOT go into this business. Overture was sold to Yahoo!

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. Size of market matters but so, too, does “market structure.”

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