Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. Size of market matters but so, too, does “market structure.”
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the computer retail channel was a large part of our sales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.
www.cscyphers.com
MARCH 8, 2012
Or massively distributed data persistence systems and algorithms. Adventures In Venture Capitalism. Some techies have business sense; most generally don’t have a highly developed one. It can be hard to sort the wheat from the chaff when you’re talking to a marketing person (‘Ah, you do internet marketing?
abovethecrowd.com
JULY 17, 2013
The distribution techniques are completely new. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Startups like tried and true browser-centric customer acquisition techniques like SEO and SEM, but the mobile app world is different.
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for Have you accurately modeled out working capital requirements? What about appealing to a certain lifestyle category? These add up very quickly.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Google was clear that they WOULD NOT go into this business. Overture was sold to Yahoo!
Expert insights. Personalized for you.
150 
Let's personalize your content