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6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. Appeal to all your customer senses all of the time.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. David Cowan of Bessemer Venture Partners has stuck with Mr. Dreymann. INTERNET BUSINESSES. General Internet. - Semiconductors. Transportation.

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6/16: What's Mine Is Yours: The Rise of Collaborative Consumption

David Teten

Until recently, most Internet innovation has centered around improvements — big improvements, but incremental ones nonetheless — to existing business models and familiar social structures: Amazon is the ultimate retail destination, Zipcar the ubiquitous rental-car agency; Meetup is a sewing circle on steroids.

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