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Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Copyright is the right to control reproduction and distribution of original works of authorship fixed in tangible forms of expression.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

Boris Wertz, founding partner of Version One Ventures, believes that if you’ve worked in an industry you’re passionate about for a long time, you may know something about the market that nobody else knows. If You Want Venture Capital, You Need It. Here’s an example of a great sell sheet for a product called Well Well Wow!

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

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