Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Even though the names of the preceding companies are less than ideal, they clearly did not stand in the way of these organizations’ success. The small “e” in “eBay” caused many early users to improperly place the accent on “BAY”. This occurred at both Expertcity and Computer Motion, two companies in which I was a senior executive.
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