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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Stay local - Prove your business in North America first. Simply put, North America is a massive market with a rising tide around SaaS.

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CEO Interview with BlazeMeter, Self-Served Load Testing in the Cloud

VC Cafe

Our marketing efforts are focused on content marketing and SEM. Prior to this round of financing we had a product that was fully functioning and had an established paying customer-base including big names from North America and Europe, all self-service paying via the Internet. We aim to sell through direct internet sales.

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