If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
"We're putting a 'Retweet' button inside the product to encourage viral growth.". We'll have an email address so people can communicate with us without picking up the phone.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth.
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