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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. Email and customer feedback forms. What is branding? The basics.

Marketing 162
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. You need to be sure anything with your font on it – letters, emails, business cards – reinforces the message that you’re a trustworthy, credible business. Circles are never-ending.

Design 85
article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. You need to be sure anything with your font on it – letters, emails, business cards – reinforces the message that you’re a trustworthy, credible business. Circles are never-ending.

Design 48