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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. You need to be sure anything with your font on it – letters, emails, business cards – reinforces the message that you’re a trustworthy, credible business.

Design 85
article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. You need to be sure anything with your font on it – letters, emails, business cards – reinforces the message that you’re a trustworthy, credible business.

Design 48
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Head this off at the pass: once a customer makes a purchase, send them a short email asking them about their experience. Email and customer feedback forms. If your revenue model is based on advertising in an email newsletter, you’ll want to compare the number of subscribers. Horizontal vs vertical vs diagonal lines.

Marketing 162