The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions
crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Fonts for a business logo, for example, should work to be traditional and clean. Horizontal vs Vertical vs Diagonal Lines. Vertical lines run perpendicular to the horizon.
Let's personalize your content