Engineer Product Name Public Relations White Paper 
Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Value price our products to achieve our revenue and margin goals (create high-value). Drive that demand into our sales channels.
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” Two paragraphs, Five bullets. It didn’t take more.
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