Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

Startup 323

Startup PR Public Relations Channel 323

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.

Silicon Valley 267

Silicon Valley Technical Review RSS PR 267

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. Rocket Watcher provides a practical look at product marketing for start-ups. There are also other thing to think about. April Amrita Reply 13.

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B2B Metrics Marketing Startup 42