Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Value price our products to achieve our revenue and margin goals (create high-value). Drive that demand into our sales channels.
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering.
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ConversionXL
SEPTEMBER 20, 2016
In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s white paper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks. Their distribution and relationship are based on empirical data.”. The Seven Limbic® types.
Duct Tape Marketing
DECEMBER 1, 2022
So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. or when they access anything that you publish or produce.
Duct Tape Marketing
SEPTEMBER 5, 2014
If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. But that won’t work (and may even backfire) in social selling.
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