Engineer Sales Cycle SEM Venture Capital 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Using low cost inside sales when the touchless conversion is not possible. These techniques are frequently referred to as the Low Cost Sales model, or as Sales 2.0.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
Expert insights. Personalized for you.
103 
Let's personalize your content