Equity PR Product Development IP 
infochachkie.com
SEPTEMBER 24, 2011
Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.
Steve Blank
MAY 4, 2009
Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role.
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