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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]?

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Retention competition is how you get people to come back to your app.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

For a lot of brands, their iPhone products will run into the line-extension trap (see The 22 Immutable Laws of Marketing ). So there is an opportunity to build new brands with attributes like "the most amazing mobile apps" but I think building a company around that strategy means really thinking through how to do it. Expo SF (May.

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Three decisions to make on virtual goods

Startup Lessons Learned

This is especially important for teenagers, because it allows them to participate in products without having to go through the complex negotiation with their parents that a subscription usually requires. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?